Discover our premium hair care collection designed for curly, coily, and afro-textured hair. From sulfate-free shampoos to deep-conditioning treatments, our products nourish, define, and protect your natural hair. Give your curls the luxury they deserve.
Look more into
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NOT YOUR MOTHER'S BEAT THE HEAT PROTECTING HEAT SPRAY 177ML
5022496102114-2
189 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S BLONDE MOMENT BONDING CONDITIONER 237ML
5022496102120-2
189 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S BLONDE MOMENT BONDING SHAMPOO 237ML
5022496102134-2
189 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S CLEAN FREAK DARK HAIR DRY SHAMPOO 198G
5022496102295-2
229 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S CURL TALK 3-IN-1 CONDITIONER 355ML
14509-2
169 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S CURL TALK CONDITIONER 237ML
15235-2
189 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S CURL TALK DEFINING CREAM 177ML
16379-2
189 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S CURL TALK DEFINING CREAM 286ML
5022496102119-2
269 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S CURL TALK DEFINING GEL CUSTARD 340G
5022496102297-2
259 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S CURL TALK FLASH FREEZE GEL 177ML
5022496102328-2
199 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S CURL TALK LEAVE-IN CONDITIONER 177ML
15390-2
169 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S CURL TALK MASK 237ML
15237-2
189 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S CURL TALK SCULPTING GEL 286ML
5022496102118-2
269 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S CURL TALK SHAMPOO 237ML
15236-2
189 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S CURL TALK SHAMPOO 355ML
15389-2
169 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S KIDS CURLY CARE CONDITIONER 237ML
5022496102123-2
159 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S KIDS DAILY CARE 2-in-1 SHAMPOO CONDITIONER 237ML
5022496102124-2
159 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S KIDS DAILY CARE 3-in-1 DETANGLER 237ML
5022496102125-2
159 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S KINKY MOVES CURL DEFINING HAIR CREAM 120ML
5022496102117-2
189 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S MATCHA GREEN TEA CONDITIONER 450ML
15238-2
189 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S MATCHA GREEN TEA MASK 283G
15240-2
189 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S MATCHA GREEN TEA SHAMPOO 450ML
15239-2
189 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S PLUMP FOR JOY DRY SHAMPOO 198G
5022496102110-2
209 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S PLUMP FOR JOY HAIR LIFTER 236ML
5022496102112-2
209 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S PLUMP FOR JOY HAIR SPRAY 275G
5022496102111-2
209 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S SHE'S A TEASE HAIR SPRAY 226G
5022496102113-2
189 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S TAHITIAN GARDENIA CONDITIONER 450ML
14489-2
189 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S TAHITIAN GARDENIA DETANGLER 236ML
14507-2
189 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S WAY TO GROW CONDITIONER 237ML
5022496102115-2
189 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S WAY TO GROW LEAVE-IN CONDITIONER 177ML
5022496102116-2
189 kr / pc.- Stock status
- In stock
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NOT YOUR MOTHER'S WAY TO GROW SHAMPOO 237ML
5022496102144-2
189 kr / pc.- Stock status
- In stock
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NOVEX KIDS LITTLE CURLS HAIR MASK 400G
17000-2
95 kr / pc.- Stock status
- In stock
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NOVEX KIDS LITTLE CURLS LEAVE-IN CONDITIONER 1KG
8099-2
229 kr / pc.- Stock status
- In stock
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NOVEX KIDS LITTLE CURLS LEAVE-IN CONDITIONER 300ML
12987-2
95 kr / pc.- Stock status
- In stock
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NOVEX KIDS LITTLE CURLS SHAMPOO 300ML
12986-2
95 kr / pc.- Stock status
- In stock
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NOVEX KIDS LITTLE CURLS STYLING JELLY 500G
4272-2
135 kr / pc.- Stock status
- In stock
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NOVEX SUPER ALOE VERA CONDITIONER 300ML
10257-2
119 kr / pc.- Stock status
- In stock
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NOVEX SUPER ALOE VERA LEAVE-IN CONDITIONER 500ML
10080-2
149 kr / pc.- Stock status
- In stock
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NOVEX SUPER ALOE VERA SHAMPOO 300ML
7531-2
119 kr / pc.- Stock status
- In stock
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NOVEX SUPER ALOE VERA STYLING JELLY 500G
7545-2
159 kr / pc.- Stock status
- In stock
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NOVEX SUPER HAIRFOOD BANANA CONDITIONER 300ML
4055-2
109 kr / pc.- Stock status
- In stock
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NUNAAT BRAZILIAN PATAUA OIL CONDITIONER 300ML
14580-2
109 kr / pc.- Stock status
- In stock
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NUNAAT BRAZILIAN PATAUA OIL SF SHAMPOO 300ML
14579-2
109 kr / pc.- Stock status
- In stock
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NUNAAT BRAZILIAN PATAUA OIL THERMAL PRO. HAIR LOTION 300ML
14577-2
109 kr / pc.- Stock status
- In stock
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NUNAAT BRAZILIAN PATAUA OIL WRAP SETTING MOUSSE 170ML
14578-2
109 kr / pc.- Stock status
- In stock
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Not Your Mother's Curl Talk Mousse 198G
5022496101450-2
189 kr / pc.- Stock status
- 7 pc. in stock
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Not Your Mother's Curl Talk Refreshing Foam 236ml
5022496101451-2
189 kr / pc.- Stock status
- In stock
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Not Your Mother's Kids Curly Care Cream 177ML
5022496101454-2
159 kr / pc.- Stock status
- In stock
Celebrate Every Curl and Coil
Our Hair Care collection is crafted for those who embrace their natural texture—whether your hair is curly, coily, or afro-textured. We believe your curls deserve formulas that deeply moisturize, strengthen, and protect without stripping away natural oils.
Premium Ingredients for Healthy, Beautiful Hair
Each product in our range is carefully chosen from trusted, high-quality brands. Packed with nourishing ingredients like shea butter, argan oil, and coconut milk, our formulas help reduce breakage, enhance definition, and promote long-lasting hydration for every curl pattern.
Solutions for Every Step of Your Hair Routine
From gentle, sulfate-free shampoos to ultra-hydrating deep conditioners and leave-in treatments, our collection covers all your hair care needs. Whether you want to refresh your curls, add shine, or protect against frizz, we have the perfect product for you.
Transform Your Hair Care Ritual
Turn your wash day into a moment of self-care with luxurious products that love your hair as much as you do. With our exclusive selection, you can maintain healthy, beautiful curls and coils that radiate confidence every day.